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Florence Academy

The UK's largest medical eLearning platform. B2C and B2B.

florence.co.uk ↗

Overview

Florence Academy is an eLearning platform used by the majority of care staff in the UK. It runs as two products: a B2C offering for individual carers, and a B2B SaaS sold to care providers who train their own teams.

What I did

  • Improved performance across key flows, cutting page load times and database query overhead.
  • Built pausing and reactivation of business accounts when payments fail.
  • Worked on billing and reporting against Stripe and Xero.
  • Introduced roles and permissions for B2B customers managing their own staff.
  • Added a booking feature for in-person courses.
  • White-labelled the platform so providers could run it under their own brand.